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Black Hat SEO – Howie Schwartz is Back with Version 2

Black Hat Is Back 2 : The Evil and Dark Side of Search Engine Optimization

It doesn’t take a rocket scientist to understand that the ultimate goal as a website owner is to appear as close to the top in the search engine results pages as possible. Knowing Google is so smart, what are the chances that an average web marketer can appear at the top in the SERPS? What is the secret ingredient that allows you to outsmart your competitors?

The solution to this million dollar question ultimately relies on what niche you are trying to target – obviously the more competitive a niche, the more keyword phrases have already been dominated by your competition and the harder it will be to outrank those pre-existing pages.

However, the search engines are definitely not perfect. I’m sure you’ve experienced many times where you’ll type in a phrase to look for and the results are completely a mess – and out of these first ten results, perhaps only 1 or 2 are really relevant to what you’re searching for. Dang frustrating to say the least when you’re repeatedly hitting the back button (by the way, Google actually takes this into consideration now – the bounce rate of a website can actually be determined based on how quick someone hits the back button after arriving on your site.)

Logic would then dictate, if you are providing relevant information that is highly related to the search term your visitor is searching for, then your “bounce rate” should obviously be less

Unfortunately, over the years in order for various mischievous webmasters to achieve a good ranking in the SERPS (search engine results pages, these nasty folks use tactics which are known as “spamdexing” or as we like to call it Black Hat SEO. Spamdexing or black hat seo techniques are the use of various methods to deliberately manipulate web content pages to artificially increase their positioning within the SERPS The skill to outrank OTHER sites that are possibly more relevant for a particular phrase, could this be considered sneaky and evil? Absolutely. Are there lots of people doing it? Absolutely!

However, since Google is indeed getting a heck of a lot smarter, some of the typical ways of manipulating the search engines simply won’t work any longer. Some of these methods include, but are not limited to:

MetaTag Stuffing:

Repeating keywords in the Meta tags more than once and/or using keywords that are unrelated to the site’s content.

Stuffing Keywords:

This involves the practice of overusing a phrase to increase the keyword frequency on a page. Most modern search engines now have the ability to analyze whether the frequency is above normal level.

Hidden or Invisible Links:

When a webmaster creates a network of links between multiple sites on the same or similar topic that he/she owns and then joins these together with invisible links. In most cases, these sites do not have unique content.

Hidden Text:

Putting text (usually keywords) where visitors will not see them to increase a page’s keyword frequency. This is commonly done by making some text the same as the background color of the page ie. Black words on a black background.

Link Spamming:

Google considers page rank through link analysis, the more web pages that link to your website the higher the ranking. Some webmasters may create multiple websites at various hosting accounts that all link to one another. This is the most common form of Black Hat SEO techniques.

Cloaking:

Cloaking involves coding your site so that the content that appears to a human visitor is vastly different to what a search engine sees.

Each of the above techniques is a form of Black Hat SEO or Spamdexing , and will usually get sneaky webmasters who utilize them to use banned from the search engine or “sandboxed” – which is a fancy word for being delisted from the main search results. Not the best thing to happen as a webmaster. One of the most aggressive marketers out there is Howie Schwartz and his teachings are documented in a video series called Black Hat Is Back 2.

 

Rebecca Black – Friday (OFFICIAL VIDEO)

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